Building an author platform is essential for any writer looking to promote their work and grow their readership. The content you create for your platform should be engaging, informative, and relevant to your target audience. Here are a few ideas:
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Blogging: Start a blog on your website or on a blogging platform like Medium. Write about topics related to your writing, such as your writing process, your inspiration, or the themes in your books. Share your personal experiences and your thoughts on the craft of writing.
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Social Media: Use social media platforms like Twitter, Instagram, and Facebook to connect with your readers and other writers. Share updates about your writing, your life, and your publishing journey. Engage with your followers by responding to their comments and questions.
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Email Newsletter: Start an email newsletter to keep your readers informed about your writing and any upcoming events or promotions. Share exclusive content with your subscribers, such as snippets from your work-in-progress or behind-the-scenes stories.
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Podcasts or Videos: Create podcasts or videos where you discuss your books, writing, and publishing journey. You can also interview other writers or industry experts to provide valuable insight to your followers.
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Free Resources: Create free resources for your readers, such as writing tips, writing prompts, or book recommendations. This will not only attract new readers but will also establish you as an authority in your niche.
Remember, the content you create should be authentic and true to your voice as a writer. Consistency is key, so make sure to regularly post content and engage with your followers.