How do I build an author platform?

Building an author platform is an essential part of creating a successful self-publishing career. An author platform is the sum total of your online presence as a writer, which includes your website, social media profiles, and email list. Here are some steps you can take to build a strong author platform:

  1. Create a website: Your website is your online home base, where you can showcase your work, share your bio, and connect with readers. You can make use of free website builders like WordPress or Wix to create your website.

  2. Build an email list: Email lists are a powerful tool for building a relationship with your readers and keeping them updated on your latest work. You can offer a free eBook or sample chapter in exchange for signing up to your email list.

  3. Establish a social media presence: Social media platforms like Twitter, Facebook, Instagram, and LinkedIn are great ways to connect with readers and promote your work. Choose the platform that works best for you and your audience.

  4. Engage with your readers: Interact with your readers on social media, respond to comments and messages, and participate in writing communities. Building genuine relationships with your readers will help you build a loyal fan base.

  5. Provide value: Offer free content like blog posts, articles, or podcasts that provide value to your readers. This will help you establish yourself as an authority in your genre.

Remember, building an author platform takes time and effort, but it's worth it in the long run. By building a strong author platform, you will be able to connect with your readers, promote your work, and establish yourself as a successful self-published author.

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