Both website and social media are important for building your author platform, but they serve different purposes.
Your website is your online home base, where readers can find information about you and your books, sign up for your newsletter, and purchase your books. It's a place where you can showcase your writing, share your thoughts and ideas, and connect with your readers. A website gives you complete control over your online presence, and you can customize it to reflect your brand and personality.
On the other hand, social media is a great way to connect with readers, fellow authors, and industry professionals. It allows you to share your writing journey, promote your books, and engage with your audience in real-time. Social media platforms like Twitter, Facebook, and Instagram are also great for building a community around your work and participating in conversations related to your genre.
So, the answer to whether website or social media is better for your author platform is both. Your website gives you a central hub for all your online activities, while social media lets you connect with readers and grow your audience. The key is to use them both strategically and in a way that complements each other to achieve your goals as an author.