Hi,
MPL-Publisher for WordPress has a new release (v2.3.0), and it comes with simple functionality, but that makes me exceptionally excited. Now, in addition to the title, you can add a subtitle to your books.
That's it? That's it. Why is it so important? The title and subtitle are the first things readers see about your book, so you better nail those two if you want to succeed.
What Makes a Bestselling Book Title?
Hassam Osman from Write & Publish a Book on the Side is clear about it:
Most authors go with their "gut feel" or intuition when they choose a book topic and title. They focus on picking a smart or catchy title that sounds attractive but ends up confusing their readers.
Moreover, most readers are bombarded with hundreds of book titles every day, so if your book topic is not crystal clear (to someone who glances at it in 2 seconds), then you might be losing sales.
As Hassam says, a good book title and subtitle should:
- #1 Grab attention - Think phrases that are relevant, sneaky, controversial, or funny. Your book should stand out in a crowded marketplace.
- #2 Explain the outcome - Your readers should understand what they gain after reading your book.
- #3 Define the audience - Your title and subtitle have to make your readers know exactly who the book is written for.
- #4 Contain Relevant Keywords - Keywords will make your book appear higher in organic searches.
To learn more tips and good practices about writing and publishing a book, visit Hassam's Osman course. As a customer myself, I have to admit it has changed how I understand self-publishing.
I'm thrilled to know what your next book title will be. Make sure you update our WordPress Plugin to the latest version, and you will be ready to go.