Whether or not paid advertising is worth it for your self-published book depends on several factors, such as your budget, target audience, and marketing goals.
Paid advertising can help increase your book's visibility and reach a wider audience, but it can also be expensive and may not always result in significant sales. However, if you have a clear understanding of your target audience and are able to create an effective ad campaign, paid advertising can be a valuable tool for promoting your book.
One option for paid advertising is through social media platforms like Facebook and Instagram, which offer targeted ad options based on demographics, interests, and behaviors. This allows you to reach specific groups of readers who may be more likely to be interested in your book.
Another option is to use book promotion sites like BookBub, which offer paid advertising options that can help increase your book's visibility to a large audience of book lovers.
Ultimately, the decision to invest in paid advertising should be based on your overall marketing strategy and budget. It's important to carefully consider your goals and target audience, as well as the potential return on investment, before deciding to invest in any advertising options.